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As multimedia and communications technology has evolved and remote learning continues to go from strength to strength, video content is playing a greater role in the educational sector than ever before.
Videography is a powerful medium that can be used to express highly complex ideas in an easy to digest form. Using visual aids in education has been shown in studies to improve information retention in students as well as allowing them to cover more ground in a shorter amount of time.
Overcoming Traditional Obstacles for Learners.
Many people struggle to learn effectively from books and traditional educational materials. Some people who have dyslexia or other learning difficulties can find books and pages of solid text difficult to understand which can have an extremely negative impact on their educational prospects.
Videography has been an important new addition to the curriculums of many different types of schools and tuition platforms and has opened up learning opportunities to people who find the more traditional methods of education don’t suit them very well.
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Meet the Needs of Your Target Audience with Your Educational Videography.
Educational videos should be specifically tailored to meet the needs of your target audience and can be used to deliver fantastic opportunities across state and national borders by allowing learners to study remotely.
If you have a valuable or unique skill set and knowledge base then you can craft excellent educational video content for a wide audience. If you choose to monetize your work then you can also expect good financial returns for your educational videography.
Top 3 Tips to Create Engaging Educational Videos.
To create a highly engaging educational content there are several principles that you need to keep in mind throughout.
- Keep the videos short and to the point. Don’t allow yourself to make videos that are longer than they need to be. One of the advantages of educational videos is that they can say a lot more in a shorter amount of time than other means of education.
- Make use of graphics, tables, animations and other image formats within your video content where appropriate. Using basic graphics, flow charts and tables can really help you to convey a great deal of information in a quick and easy to understand format.
- Include ‘talking head’ segments. If you are teaching knowledge in a field that you are an expert in then include yourself explaining various aspects of the topic. This personal touch will help you to deliver the information in a more engaging way. Make sure to maintain eye contact with the camera throughout because this helps to draw the viewer in and keep them focused on the message you are delivering.
What Are The Major Benefits of Educational Videography?
Educational videography can deliver content in a more powerful way than almost any other medium, particularly in the remote learning sector.
- Using a video format can significantly enhance the learning experience for the viewer.
- Is an appropriate format for any age group – from young children to adults who are learning and retraining throughout their career.
- Video can be a more engaging way of transferring information than other means.
- Can lead to the development of a deep understanding of the topic for the learner.
- Is an easy to understand educational tool for learners who struggle with the written word and other traditional methods of learning new skills.
- Video is a fundamental part of distance learning that allows students from all over the world to learn remotely.
What Are The Different Types of Educational Video?
When it comes to the topic of an educational video the sky is limit! If someone somewhere wants to learn about a particular topic and you can create educational content that addresses their needs then you have a market! However, regardless of the topic, there are a few main types of educational video that can be used across the board.
- Micro videos: These are short, information rich instructional videos and are very popular on YouTube and garner huge audiences. Micro videos tend to answer one specific question or explain how to do one thing only. Micro videos are very short, usually between 1-5 minutes in length. They are not complete courses and are often ‘how to’ in their nature. For example, a micro video might be titled ‘How to Change the Shutter Speed on Your DSLR camera’ or ‘How to attach your camera strap’. A micro video is also stand alone and conveys all the important information in one compact video. As an educational video creator you can build up a channel with dozens, or even hundreds, of micro videos.
- Tutorial Videos: These are still a short format educational video that usually run between 2-20 minutes in length, although most are around 10 minutes in total. Tutorial videos tend to be ‘step by step’ in nature and will guide the viewer through the necessary steps to complete a task or develop a specific skill. Examples for the types of topics that you could approach in this format include ‘How to Compose the Perfect Photo’ or ‘The Key Elements of Golden Hour Photography’. Tutorial videos can be created to be viewed in sequence to build up a larger skill set although they still stand alone and deliver everything that is required on the subject they cover.
- Training Video: These have traditionally been designed for employees in a company to learn the specific skills that they need for their job. The parameters of a training video will be set by the company and will be different from one institution to another. A training video will be longer in length, often 20-60 minutes, and sometimes much longer! It depends on the complexity of what is being taught but often the student, or viewer, will need to take notes and pause the video to take in all the information. However, in the modern world of high speed internet connections there is a growing market for training videos for a broader audience. Individual creators can make training videos on topics such as ‘How to use Photoshop’, which teaches other photographers how to develop their personal skill sets.
- Screencasting: This is a relatively new type of educational video format where the tutor shares their computer screen on the video and walks through particular tasks with their students. This is a great way to teach the ins and outs of software, such as Lightroom for example, or any other on screen task. The audience for this type of video is very large and if you can deliver quality content you can teach invaluable skills in a clear and succinct way. The length of a screencast can be ‘however long it takes’, and some screen casts run into several hours!
- Lecture or Presentation Video: This is a great way to get a larger audience for a lecture or presentation. Lectures are regularly filmed now at universities and put online for free for people who want to learn more about the topic and individuals with expertise will often publish presentations that they do online. A lecture is usually about 1 hour long and presentations are usually between 30mins and 2 hours in length. The TED talk series are among the most famous examples of presentation videos which are posted online for a wider audience to enjoy. One example of a suitable topic for a video lecture could be ‘An Introduction to Minimalist Photography’ which would cover the history of the artform and analyze popular minimalist photos and possibly finish with tips and hints for creating your own!
How Do You Make an Educational Video?
To create your own educational video is an exciting way to share your own knowledge, experience and skills with a worldwide audience.
- Planning: First of all you will need to plan and script the structure and content of the video. Will you use animations, slides, notes on screen or simply talk to the camera?
- Preparation: Run through the material a few times to practise delivering it in a clear and easy to understand way. Cut out anything which doesn’t need to be included. You can record your practise sessions and watch them back to get a good idea of what’s working and what’s not.
- Record: Now it comes time to record your educational video.
- Editing and post production: Once you have recorded your educational video you may need to edit it and do any post production that is necessary. You can add graphics, animations and other elements at this stage.
- Finally, publish your video and market it to attract an audience.
How Can You Make Money Using Educational Videos?
There are many ways that you can use your educational videography skills to make a significant amount of money online. This is an extremely effective way of creating a passive stream of income which can be ticking over for years to come.
This means that your investment of time and knowledge can see you reaping the rewards for a long time to come provided you can attract the right kind of internet traffic to your products.
There are several main platforms on the internet where you can set up your educational videos and attract large numbers of potential students to your content.
Uploading Videos on YouTube.
YouTube has grown to be the biggest video platform on the internet and is one of the best ways that you can use to monetize your educational content. There are a few primary ways that you can monetize your educational content on YouTube which you can utilize to bring in some serious dollars.
The power of YouTube for gaining an audience and potentially monetizing it is staggering and if you are creating educational content you really can’t afford to miss out the rewards this can bring you in a very short amount of time. Be sure to tag your videos effectively because this will help to bring in more organic traffic from people who are searching for the topic your video addresses.
Enable Advertising on Your Videos.
Once you have generated some regular organic traffic to your YouTube videos you can earn a decent income from advertising within the video. YouTube algorithms will automatically decide the type of adverts that will be most engaging for your viewers and you receive an income for bringing viewers to your video who then see the advertisements.
Use Links to Bring Traffic to Offers and Other Products that You have Available Online.
You can also include links underneath your YouTube video which lead to other monetized products or services that you have available or else you can link to affiliate marketing links. Try to keep these links relevant so that you increase the level of viewer engagement. For instance you could link to other courses that you have designed on other platforms or your own website.
To make the most of affiliate links try to keep things related. If you have created an educational video that teaches the viewer how to make the most of a telescopic lens then you could link to various telescopic lenses that you recommend and receive a commission for every time someone follows that link and buys one.
Alternatively, you could link to your own website where you review various telescopic lenses that are also affiliate linked to the products and again, receive a commission for future sales through your links.
Can You Monetize Your Educational Videos Without Using YouTube?
You can make great use of YouTube to monetize your educational videos however there are other ways that you can create revenue without using the near ubiquitous platform!
- There are many educational platforms where you can upload your educational videos as a course and receive an income from the number of students who watch them.
- You can set up a website and create a paywall. This means that if people want to view the content they can either pay for a subscription or pay per video to access the material. You can create a VOD (video on demand) section on your website to manage access to your educational content.
- You can offer the educational videos free on your website and request donations. This is a model based on trust but if your content is good and brings people genuine value they may well want to donate money to you so that you can create more similar content in the future.
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Educational Videos are a Rapidly Growing Market.
As education and learning strategies become increasingly diverse and remote the space for educational videos is growing every day. If you have something to teach and have the skill set to make engaging, information rich and valuable content then there will be a major audience that is keen to pay for your work.
YouTube is still one of the easiest ways to break into this market however if you have your own website you can set up various ways to monetize access to your work.
Trust is an incredibly important part of being a successful educational video creator and so make sure that you fact check your own content before you put it out and be sure to deliver as much information and real work tips, hints and workable solutions as possible in everything you do.
Have you created an educational video?
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