Videography plays an incredibly important role in marketing, real estate, entertainment and informational pieces, with the average person online spending almost 3 times longer on a page with a video than one without! When a company or website includes video in their promotional or explanatory materials they can massively increase their audience engagement, and so,…
The art of self-editing takes discipline and an objective eye. Self-editing is when you select from a whole series of pictures to keep the best and ditch the rest! This type of ‘editing’ does not refer to post production work where you touch up and improve photos; self-editing is the practise of deleting photos that…
The word photography comes from the Greek root words of ‘photos’, which means ‘light’, and ‘graphe’ which means a ‘representation’ of something, usually using lines or by drawing. Together, the words ‘photos’ and ‘graphe’ roughly mean ‘drawing with light’. This is a quite an elegant way of describing the art of photography since the practise…
Just as paintings and other forms of artwork are presented in carefully selected frames there is a great deal of merit in including appropriate edges or borders with your photography. The potential impact that an edge or border can have on the image is immense. The bordering of the photo can change the entire feel…
Pre-visualization, or Previz for short, is a fundamental technique that is used by photographers everywhere to help them improve the final results of their work. Pre-visualization is the act of imagining, or ‘seeing’ the finished photo before the shot is even taken. This takes practice and mental focus but as you become better at the…
A Zine is a self published piece of work that is produced in a magazine format. Zines enjoyed a huge wave of popularity in the 1980s and 1990s however since the introduction of the internet they have somewhat faded into the background. In the early days of the internet platforms such as MySpace and Blogspot…
Working as a professional photographer is an exciting, fast paced and competitive job and if you’re struggling to make ends meet or just want to increase your income, then diversifying your business is a reliable strategy to achieve this. The economy has been going through some ups and downs recently and one of the ways…
It’s only natural that when we take photos that our main focus is on the subject of the image however, whether we realize it or not, the background is incredibly important as well. The overall success of the composition of the photo is heavily dependent on the background. If the background is too distracting then…
A camera shake can ruin an otherwise perfect photograph. This can be heartbreaking, especially if the photo opportunity was a once in a lifetime chance! A camera ‘shake’ refers to those times when you slightly shake or jolt while taking a photo causing the finished product to be slightly blurred. This destroys the sharpness of…
Landscape photography has been at the heart of American photography since its inception but in recent years is the newly emerging urban landscape photography that has become more prominent in both galleries and the public mind. Urban landscape photography is a natural fit with the modern world in which cities are rapidly emerging as the…
Leading the Eye in photography and art in general, is the art of drawing the viewer’s attention from one area of an image to another. This can be done to achieve many different effects and can really bring the photo to life before your eyes! Why is Leading the Eye Important? Leading the eye of…
You’ve heard it said a thousand times, that sometimes ‘less is more’, but never is it truer than in the world of photography. In photography it is often the case that simplicity and exactness can be the key compositional elements that make an image stand out from the rest. Simplicity in photography does not refer…
When you’ve worked hard to create unique photography, whether you are a professional or a keen hobbyist, then it’s only natural that you will want to protect the rights of and the use of your work without your specific permission. Everyday, images are copied and pasted from one site to another, downloaded and saved onto…
A real estate photographer is usually marketing their services on the basis of their ability to take fantastic photos of homes, businesses and other commercial properties that are for sale. However, in the quickly advancing world of the real estate photography industry many freelancers are providing additional services, not only to stand out from the…
Real estate photography is always in high demand. Every day thousands of homes, offices and businesses are going on and off the market, and each one requires great photos to help it sell – and that’s where you step in! It may sound easy and it certainly can be! However, because making a mistake in…
Once you have the right equipment and lens, an up to date portfolio and the necessary skills to work in the industry you will need to market your services effectively and in the right places to attract customers to your fledgling business. There are many different ways that you can work in the real estate…
Every real estate photographer’s costs will vary from city to city however there are some basic principles which you must incorporate into your personal business calculations. Being self employed is extremely liberating and an exciting way to earn a living but it also takes discipline, good business practices and plenty of forward thinking. You can…
Real estate photography is a thriving industry that is both evergreen and relatively easy to enter as a freelance photographer. There are many opportunities to work on your own after setting up a real estate photography business or by working directly with Realtors. Real estate markets do go through periods of ups and downs however…
There are many reasons why you might be wanting to outsource the post production work in your photography business or practise. It could be that you know a photography editor who is really amazing, super talented and available to help you out. Otherwise you could be extremely busy and with deadlines fast approaching you need…
There are an amazing diversity of styles that are used by photographers to convey the meaning, essence and emotional content of their subjects. There are many ways that a photographer comes to create their own style although, when you analyse it, a great deal of that process occurs on a subconscious level! However, that said…
Finding inspiration for your work can be tricky sometimes, especially if you’re experiencing an episode of creative block. It’s only natural to have ebbs and flows in your creativity and all photographers will face times when they feel that their inspiration has dried up. This could lead you to question whether you should even be…
Photography, like any art form, is one long experience of learning from your mistakes, stumbling upon new things, often by accident, studying and gradually becoming more and more proficient until you reach the pinnacle of your potential. Some mistakes though are easier to cheerfully learn from than others though! Leaving your camera on the window…
When you start out in photography there’s going to be a lot you need to learn! Students of photography are presented with huge amounts of information and it can be hard to pick out the most important things to understand, learn and master in order to rapidly improve and grasp the fundamental techniques that will…
Travel photography is one of the most exciting and popular genres with an enormous range of possibilities to explore as you bring the best scenery from around the world to your audiences, wherever they are. There are many types of travel photography although they all have the basic notion of getting away from your hometown…
