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Guest posting is one of the most effective marketing strategies in the modern digital world and whether you want to grow your audience, expand your company’s brand or develop a reputation as an authority in the industry, then it’s certainly a great investment of time and energy.
A ‘guest post’ is a type of article that is posted onto someone else’s blog or website. When you post your articles or blog posts on other websites you are acting as a ‘guest writer’.
As a photographer you can guest post about various aspects of the artform; for example, how to use the aperture, shutter speed and ISO settings, or you can post an article about your own photography, giving audiences inspiration and an insight into your workflow and creative processes.
How Do You Guest Post On Other Websites?
It’s a fairly simple process to arrange a guest post on another website in your niche. Firstly you need to decide what your aims are when you post your blog, article or work on other websites. The most obvious reason to create some guest posts is to grow your audience but you can also get valuable backlinks and, if things go well, you can even team up with other websites in future projects.
Once you have a rough idea of your aims you need to start looking for opportunities to publish guest posts. To do this you need to find as many other websites in your niche, or closely related niches, and start to compose proposals which you can send to website owners through their contact forms or alternatively, by direct email.
When you are reaching out to find opportunities you’ll need to have a thick skin because, realistically, for every 10 proposals you send you’ll be lucky to receive a single positive reply! Nonetheless, if you stick at it you’ll start to get some good results.
Now that you’ve started contacting other websites you’ll have to get working on your guest posts. It’s a good idea when you are contacting other websites to include a pitch in your email. For example, you could identify 2 or 3 potential topics that you can create engaging and unique guest posts about, so the website owners can decide more easily if your interests coincide with their vision for their own websites.
Lastly, you need to send your work to the websites who have shown an interest. You may receive payment for your guest posts but, particularly in the early days, you shouldn’t necessarily expect to be paid. In some other cases, you may actually be required to pay a fee to guest post on very successful websites. All this has to be negotiated on an individual, case by case basis.
After your guest posts are accepted you should use website analytics and other web tools to track how successful your posts have been.
What Are The Top Benefits Of Guest Posting For Photographers?
There are many reasons why guest posting is beneficial for all concerned. The blog to which you are posting your work may want you to write about something for which you are an established authority or it may be that they are seeking to diversify their own blog with some work from fresh new writers.
From a guest writer’s perspective there are dozens of benefits to consider, the most significant of which will be examined below. So buckle up and find out why guest posting is a fantastic idea for photographers.
Increase Your Exposure.
One of the most important things about running a successful blog or website is making sure that the traffic keeps flowing to your site. However, it’s not just your regular readers and audience that you want to keep on returning to your site because you should also be trying to grow your audience over time.
Posting guest articles on other websites is a good way of reaching out to other audiences who are already interested in photography but may never have come across your work or website before.
When you write your guest posts you should ensure that it’s the very best you can make it because a top quality article or post will naturally lead new traffic to visit your site if they’re impressed with your work!
Grow Your Professional Network And Build New Relationships.
It’s not only your website’s traffic which you can expand by guest posting because you also make new connections in the niche with other photographers, creators and website owners.
Once you start guest posting on a fairly regular basis you can access group email threads or closed social media groups with other creators where you are able to brainstorm ideas and give each other tips about what’s working and what isn’t.
Another benefit that you can enjoy is collaborating with other photographers and writers to make co-written content and posts. You can also access other influencers in your niche that you can work with in the future or invite to contribute on your own website. Just remember to be active in the community and respond to other people’s questions and threads so you can start to leverage your authority in the community as well.
Boost Social Media Shares And Likes.
Growing your social media influence is a guaranteed way to extend your reach, generate more likes and shares for your work and website while getting your company’s ethos and message in front of new audiences.
To maximize the impact of guest posting on your social media profile you should try to work with other websites that have active and popular social media followings.
Remember, if you want to make the most of social media try to include content that is highly shareable, such as interesting or informative infographics, engaging images and unique content.
It’s not only shares and links to your work that you can grow by guest posting for a popular blog or website because your own social media following should increase if you post unique and engaging content.
Guest Posting Increases Your Leads.
In the context of marketing, a ‘lead’ is when you make contact with a new, potential customer or client. Obtaining new leads is essential to keep your website and profits growing. Guest posting for authoritative websites is a guaranteed way to increase your leads, and so whether you’re selling affiliate products, your own work or services you can’t afford to miss this opportunity.
When you write for a popular, authoritative blog, they are effectively vouching for your work and content creation which is essential to attract new leads! Guest posting for large websites also looks great for your own authority in your niche, something which money can’t buy and will massively extend your reach, and, consequently, your leads as well.
Increase Your Backlinks.
When you guest post for another website they will usually let you include a link in the article to your own website or social media profile. This means that people who want to find out more about your work, website or profile can simply follow the link. This is called a backlink and is one of the most successful marketing strategies for new, or growing websites and blogs.
In other cases, the website will allow you to write a full profile of yourself which will accompany the guest post. This is another way to get more backlinks for your own website.
Backlinks also play an important role in any good SEO strategy and so if you can even get one or two backlinks on authoritative websites you’ll see your traffic increase significantly.
Boost Your Brand’s Awareness.
When you’re creating guest posts you should always try to provide unique information, tips and content which isn’t already found on the website. This will not only establish you as an authority in your niche but it will also help to grow your brand awareness.
As your brand awareness grows new leads and visitors to your site will have confidence in your messaging and will be more likely to purchase items on your site and support your work in other ways.
You can use your guest posts to advertise your own expertise and the things which make your brand unique; although, you should be careful not to overdo it because other websites will not want you to simply use their platform to advertise yourself! This means that you’ll have to strike a fine balance between self promotion and providing excellent content.
When you are creating guest posts remember to try to let your own voice shine through. This will make your work stand out from the rest as well as give readers an insight into what makes you tick, how your brand is unique and what you can offer them as potential customers in the future.
Reduce The Sales Cycle.
A sales cycle, or funnel, is a mechanism by which new audiences are converted into paying customers. When you start to guest post you’ll instantly be putting yourself and your brand in front of new audiences which, when you do successfully, will radically shorten the sales cycle for your own services and products that you have for sale on your site.
Effectively, instead of waiting for new traffic to find your website, by guest posting, you are proactively getting out there and putting yourself in front of new potential customers and audiences.
Guest Posting Is A Great Way To Get New Feedback.
One major advantage of guest posting is that you will get access to new audiences and, crucially, be able to improve your content with their feedback. Getting feedback from other creators, photography enthusiasts and other interested parties, is a wonderful way to help to keep your content fresh, engaging and up to date.
For instance, if you guest post an article about photography techniques you may well find other photographers giving their own tips and tricks in the comments section! You can use this valuable information to continue to refine your own photography, the information that you provide to your readers and the general depth of your understanding.
If you want to increase the chances of people leaving comments at the bottom of your guest post you can include a catchy call for action, such as ‘Leave your own tips and tricks in the comments section below’.
Guest Posts For Photographers – Supercharge Your Brand And Website Traffic.
Guest posting is one of the most powerful techniques of improving your marketing strategy and when it’s done right it can have a hugely transformative effect on the success of your own website.
Not only can you extend your brand’s reach, connect with new contacts and customers, promote leads and your website’s services; but you can also grow your site traffic and set yourself up as an authoritative figure within your niche.
When you’re first starting out with guest posting you need to be determined because it can be tough to get your foot in the door! However, once you have started to get your name, or brand, published on popular and authoritative websites in your genre, then you’ll quickly see the benefits of your hard work.