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After the photoshoot is over and your clients have left there’s still extremely important work to do – deliver the photographs in a high quality, exceptional and valuable format. Photo albums are timeless, and despite the benefits of modern technology, they are still one of the most popular ways to preserve precious memories.
This means that as a photographer you need to be able to provide your clients with something really unique that stands out from your competition. To really impress your customers you want to be able to produce photo albums that are special, personalized and unique – so how can you deliver what they want?
Having a wide selection of photo album add-ons that you can offer your customers will not only provide them with extra value and allow you to upsell more products but you can expect to get top reviews and future referrals.
The Following Are The Photo Album Add-Ons Used By Industry Leading Photographers.
Album Presentation Boxes.
When you present your clients with a personalized photo album it’s always worth pulling out all the stops and delivering it in a special presentation box. This will make the album feel high end from the moment that they pick up the presentation case and will make the photo shoot even more memorable.
There are many different kinds of presentation boxes that you can use that include cases lined with cloth, velvet or other bespoke choices. You can also have different colored presentation boxes, although usually a dark color is the smartest. Another nice option that you can consider for your clients is to print images on the box – perhaps some of the best photos from the album or a family portrait for instance.
As well as improving the aesthetics of the album a presentation box is also a reliable way to keep the album pristine and safe for many years to come. Your customers will really appreciate you going the extra mile to deliver their photo album in a presentation box so you should certainly have this option available in your list of services.
USB Drive – Make It Timeless.
With the explosion of computing power and the digital age many photographers deliver their photography to their clients on USB drives. These are small, convenient and easy to store but instead of using a regular plastic USB drive why not use a wooden casing? You can engrave the date, name of the clients or any other relevant information in embossed gold lettering on the casing which will make it look timeless and attractive.
You can buy USB drives in bulk to save on the costs and some of the most popular casings to use for photo albums include wood, light or dark, and bamboo. Each USB can hold thousands of photographs so there’ll be plenty of storage space for a photoshoot and you’ll be able to keep the costs down for your clients compared to printing a physical album. The charming casings of the USB drives instantly transform an unsightly piece of plastic into a wonderful keep safe.
Personalize the Album Cover.
One of the nicest ways to add value and impress your customers with a thoughtful extra touch is to personalize the cover of the album itself. There are many ways that you can do this including printing a photo on the front, adding embossed gold lettering, laser etching the cover or creating custom stamps.
You can also add clasps and other decorations to the front and side of the album. This will make it truly unique and your clients will love it! You can purchase the extras like clasps or artificial flowers in bulk which can then be attached to either the album itself or the presentation box.
When you’re designing a personalized album cover you can make it as modern or traditional as you like while keeping the thematic elements relevant to the nature of the photoshoot. For instance, you might want to create a very different type of album cover for a wedding photoshoot than a birthday party album; however, wherever possible you should also talk with your customers and work together to deliver results that will amaze them!
Miniature Photo Album Clones.
A hugely popular way to present your customer’s photo album is to deliver the main album with a number of smaller clones for other members of their family or friends. These albums can be printed at ½, ⅓ or ¼ of the size of the primary album.
You need to ensure that the clone albums are big enough to see the photos properly. Clone albums often come in sets which are 2, 4 or 6 inches in height. These clone albums are an excellent gift for the parents of the bride and groom at a wedding or the other attendees at a birthday party for example!
Clone albums are a great way to upsell your clients because you don’t need to do any ‘extra’ work to produce them but they will make the photo album feel very special. Photo album clone add-ons will give you a good source of extra revenue while improving the experience of your customers.
Offer Different Size Albums.
When you are offering your customers a choice of album add ons don’t forget the basics! You should be offering a good selection of different size albums for them to choose from. A good standard size to offer your customers is the classic 12×18 inch album although you can also create larger and smaller options.
Many of your customers might also want more than one album in different sizes and so the more options you have available the better the service you will be able to provide. Having a good selection of photo albums will also make your customers feel more in control of their photoshoot experience.
What Materials Should You Use?
When you’re planning what types of albums you are going to make available to your customers you should not only be considering the size of the albums but also the types of materials that they are made of.
You can use different weights of paper within the album, with patterned or plain backgrounds behind the photos, cloth, velvet or even leather covers for the album as well as various types of lettering on the cover. Although nobody should be judging a book by its cover when you are delivering a photo album to your customers, first impressions really do matter – so take the time to create an interesting series of choices of material for your clients.
Consider Collaborating With Other Businesses To Keep Your Production Costs Down.
As a working photographer you can decide to set up a business partnership with another business or freelancer who can handle some, or all, of the add-ons that you offer with your photo albums. This can be especially useful if you are busy and don’t have time to create handmade bespoke presentation boxes, for instance, but still want to deliver the very highest quality of products to your clients.
You can make great savings by working with a local photo shop that does in house printing and if they already have a bespoke selection of albums available this will save you the trouble of sourcing your own materials.
When you are setting up a business partnership you should sign written contracts with the business and make it clear from the beginning of the relationship that you know how you’ll split the profits and the workload.
Photo Album Add-Ons Are Guaranteed To Impress Your Customers.
When you’re working in the highly competitive photography industry you need to do everything you can to stand out from the competition and really impress your customers with the best possible range of products.
As well as providing your customers with the best possible range of services by offering well chosen add-ons you can upsell your customers and increase your own revenues.
Photo albums are a timeless way to save those precious memories that make life special; and so if you can add some extra features to the standard album then you’ll be able to deliver products that will have your customers coming back to you for all their photoshoots, weddings and other events in the future!
Which add-on features do you provide to your clients?
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