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Wedding videography is one of the fastest growing genres in the industry and as the quality of content increases and prices come down, people everywhere are now adding a videographer to their list of wedding must haves!
Photography has been a part of the wedding industry for a long time however in recent years videography has been playing a more important role in the ceremonies of happy couples on their special day.
One of the major catalysts of changes in wedding videography has been the rise of the freelance videographer. Working on their own, or as part of a small crew, they are ever increasingly able to provide high quality video and audio footage of the ceremony and the events of the day. This has brought down prices but it has also brought a great deal more competition into the once stagnating industry which has led to videographers offering more and more options for their potential clients.
This is fantastic news for people who are looking to hire a videographer and has seen the emergence of new trends in wedding videography. No longer is a simple video record of the day enough and now the options that are available are incredible!
What Are The Top New Trends in Modern Wedding Videography?
Trends in wedding videography are moving fast and so there’s never been a more exciting and wide range of options available to couples who are looking to tie the knot.
Same Day Edit Wedding Videos.
As the name suggests, these are made on the same day that they are filmed by the videographer and are usually shown at the evening reception. These videos are usually fairly short – partly due to the time limitations involved in making them – however they are a fantastic way to share the day with the guests who might not have been at the ceremony itself.
The videographer will usually shoot the whole wedding and then quickly edit together a compressed version of the events. This can add an interesting new multi media twist to the reception after the wedding and can really make the day feel special.
This is a fast growing trend with more videographers offering it as part of their wedding packages and despite the basic edits that are usually involved the reception guests love to relive the day – especially if they missed part of the action in live time! This gives everyone a chance to watch the ceremony together in the evening and can be a very unique addition to the day.
Cinematic Style Wedding Videos.
This type of wedding video will often mimic or use similar angles and filters that are more common on the silver screen! This may well take a little more work in the editing suite but the results are that much more special and really help the happy couple to treasure their memories of the big day!
There’s a lot of scope within this genre of wedding video and it can often incorporate a back story of how the couple met, the place and how they proposed and even cut scenes of the couple, their friends and family talking about their meeting!
You can also include black and white footage to add a touch of classic glamour to the video as well! A more cinematic wedding video will often incorporate aerial shots, emotional voice overs and even the use of slow motion effects and powerful cross cuts.
Using Mixed Media in Wedding Videos.
If you want a highly unique and exclusive wedding video then you can use mixed media in its creation. This means that you can combine still images, moving pictures and even cut in old school Super 8 footage! You can incorporate any style of footage in this type of video and although it will take some serious work in the editing suite the results will speak for themselves.
When you interweave still and moving pictures you can add the genuine personalities of the couple and their friends and family into the video in a timeless way that will be emotive, memorable and have the impact you want for in a wedding video.
You can also incorporate interesting and relevant typography throughout and when it’s carefully used it can add a great deal to the video with introductory texts, the names of the couple and even family and guests. Stylish and ornate typography showing the name of the venue and the date can all be used to set the scene and build the narrative of the wedding day!
Save the Date Wedding Videos/Wedding Trailers.
These are short videos that are like a type of promo video for the wedding which can be sent to friends and family on social media and by email to remind them to save the date in their calendar!
It’s a lovely and original way to let people know about the big day coming up and can even be used as part of the invitations to the wedding! These are usually short videos that are rarely more than a few minutes long but set the scene, name the venue and the happy couple, of course! You can think of this as a kind of trailer for the wedding and they often have background music and a voice over to let the viewer know about the event and its location.
There’s many ways that you can approach a save the date video and one of the popular new ways to do it is by using stop motion videos! This will create the ideal mix of classic and modern and can cover the lead up to the wedding as well as shots of the venue that will make the guests look forward to the ceremony!
Wedding Outtakes and Bloopers!
If you have more of a sense of humor and the wedding couple are in agreement then a video of wedding outtakes and bloopers can be a fantastic way to remember the lighter side of the day!
This can include embarrassing moments caught on film as well as funny moments from the evening reception when people have had a little more to drink! Shots of auntie busting out some hot dance moves or that uncle telling a story after having one too many drinks – all these can make a hilarious video of wedding outtakes.
A wedding outtakes video can either be made to be played on its own or it can be cut onto the end of the wedding video proper as the credits and other typography rolls!
Journalistic Wedding Video.
In recent years the journalistic style wedding video has seen a real rise in popularity and is made by capturing events just as they happen in real life. It often has the backstory of the couple’s meeting which is told in a factual way. It involves far less editing and doesn’t use filters. This makes the wedding video feel a little bit like a documentary with the video playing throughout the day in a chronological order. It avoids the more ‘cheesy’ shots that you might be more used to in wedding videography and sticks to the facts, merely presenting events as they happened.
A more journalistic style video might also incorporate traditional moments such as the first time that the groom sees the bride but also captures interactions between the couple and their parents or the groom’s mom helping him put his suit on. These extra details can add a strangely endearing feel to the entire video which is hard to artificially recreate or plan in advance.
Short Cut Wedding Videos.
Hugely popular on social media the short cut wedding video is short and only includes brief shots of each scene. The truth is that not many people, apart from the couple themselves, necessarily want to re-watch the entire wedding all over again so the short cut video is the perfect solution!
Each scene is only a matter of a few seconds and in totality it’s more like a scrapbook of pictures than a long form video. The video is like a reel of highlights and is a great addition to any other wedding video style. The video will usually cover the main moments of the day – getting ready, the ceremony itself and then finally the reception.
Storytelling Wedding Videos.
This is a growing trend in the field of wedding videography that uses a good deal of voice over narrative to cover the story of the couple, their wedding itself and even talks about their hopes for the future. This is a very rich format that can be funny, cheesy, romantic or anything else that suits the couple and their wedding day itself. The storytelling is often intercut with cinematic scenes that encapsulate key events in their lives and bring together the two people in a charming and novel way.
Traditional Wedding Videos.
Never underestimate the appeal of a traditional wedding video because these have seen a massive revival in popularity in recent years, despite the growing numbers of alternatives available. These still manage to show the key events of the day, the beauty of the venue and create a lovely timeless record of the ceremony. These don’t really focus on outtakes, behind the scenes moment or the drunken action at the reception but this traditional take on a wedding is still the go to choice for many couples looking to record their big day. These videos tend to be quite straightforward and are often shot with a basic hand held camera with no use of cinematic cutscenes or voice overs.
Wedding Video Trends Continue To Evolve.
As more videographers make their mark in the wedding industry the heightened competition is giving their clients more choice than ever, which means that the existing trends remain cutting edge and fresh.
No matter what type of wedding you are arranging or working with, there is the ideal type of video to match it. Drones, new software and better cameras all have a part to play and have helped the trends to continue to change.
The wedding videography industry is certainly staying with the times and delivering the kinds of results that clients want. Of all the genres of videography, wedding videos have changed more than most, and with this in mind, you should certainly be watching this space to see how the fast moving industry continues its exciting evolution.
What are the other trends that you are aware of in wedding videography?